Ensuring ad compliance at scale: AI for television & radio networks

How might we help compliance teams review a growing number of commercials efficiently and accurately?

Inform

Understanding the challenge

Checking a commercial is about more than its message. Advertising regulations apply to the entire commercial, and standards differ across industries and platforms. This makes every review a detailed process. At a small scale, manual checks are manageable. But when thousands of commercials need to be reviewed, the time, costs and risk of errors quickly add up. Automating the first review could take much of the manual work out of the process, while leaving the final judgement with compliance specialists.

Analyse

Developing automated compliance checks

We developed a prototype that examines each commercial and compares its content with an up-to-date database of advertising regulations. The prototype reviews both the message and presentation, helping identify potential violations such as restricted imagery or misleading claims. Rather than simply giving a pass or fail, the prototype provides a score and report showing whether a commercial appears compliant, needs a minor adjustment or requires a full revision. Questionable content is passed to compliance specialists, who remain responsible for the final decision.

Activate

Making high-volume reviews more manageable

The result is an AI-powered compliance system that automatically carries out the first review of television and radio commercials. The same approach could later be extended to digital platforms. This gives compliance teams a clear starting point and lets them focus their attention on the cases that actually need it. The system is expected to reduce review time by up to 80% and can process hundreds of advertisements each day. This helps commercials move through approval faster while reducing manual work and operational costs.